A strategy director working across branding, social impact & other creative projects.
As a strategist who bridges branding and communications, I believe big strategic challenges have the potential to create exciting opportunities for action. In 2020, I cofounded ALL GOOD THINGS, a creative collective working with impact organizations and progressive companies. We challenge ourselves to find ambitious projects that create positive change through design, storytelling and advocacy.
My background combines deep expertise in brand strategy with 12+ years of experience across marketing and communications. I have built and led in-house marketing teams, and have worked with a range of clients, including Avis, Citi, Virta Health, and many more.
Living between Brooklyn and Mexico City, I am constantly looking for inspiration from the people and spaces around me. I seek out projects where I can distill complexity into meaningful stories, and find insights that shift conversations in culture.
Looking for case studies?
Reach out HERE.
If you are an organization, agency, or consultant, let’s chat to see if we are a good fit. I have experience across:
— Brand purpose & positioning
— Campaign strategy
— Content planning
— Qualitative research
— Naming
— Tone of voice guidelines
— Messaging pillars
— Journey mapping
— Staffing & capabilities
— Copywriting
SELECT CLIENTS
Avalanche Insights
Avis
Black Women’s Players Collective
Blackstone
Budget
Carewell
Citi
Ending Parkinson’s Disease
Essentrics
General Atlantic
Greystar
Lurie Children’s Hospital
PepsiCo
Rescuing Retirement
REZI
Rockpoint
Schwarzman Scholars
The Visiting Room Project
TPG
Virta Health
Waltz Health
We Build the Block
Yonder Coffee
Zak